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SOURCE The Ad Council
Hosted by Trevor Noah, along with The Daily Show Correspondents Desi Lydic and Michael Kosta, event raises an unprecedented $5.3 million for national social good campaigns
NEW YORK, Dec. 6, 2018 /PRNewswire/ -- Last night, the Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, held its 65th Annual Public Service Award Dinner honoring Ginni Rometty, Chairman, President and CEO of IBM. Trevor Noah, host of Emmy and Peabody Award-winning "The Daily Show," along with correspondents Desi Lydic and Michael Kosta, emceed the event, which featured a live performance from Shine MSD Marjory Stoneman Douglas High School students from Parkland, Florida, and Applause, a performing arts program in New York City. The event was held at the New York Hilton and raised an unprecedented $5.3 million to support the organization and its social good campaigns.
Attended by more than 1,500 prominent executives from the media, advertising, technology and corporate communities, the Annual Public Service Award Dinner recognizes the industries and individuals who support the Ad Council and its national public service campaigns. This year's dinner was chaired by Linda Boff, Chief Marketing Officer of GE and Chair of the Ad Council's Board of Directors. Platinum sponsors included Adobe, Facebook and Google and Silver sponsors included AT&T, Deloitte, IBM, iHeart Media & Clear Channel Outdoor, SJR and Xandr.
"This year's dinner was an uplifting and unforgettable evening that served as a reminder of the progress we make when our industry unites for social good," said Lisa Sherman, President and CEO, the Ad Council. "The Ad Council is where our shared desires for a better society transform into good ideas, ideas that confront the toughest issues facing our communities. When we come together around purpose, we continue to prove that good works."
Rometty was presented with this year's Public Service Award for her longstanding dedication to social change and progress. Throughout Rometty's tenure at IBM, the company has developed technologies and programs that support community needs as much as they assist business needs. Recent initiatives support building a pipeline of talent to fill the nearly 16 million "new collar" jobs to be added in the U.S. by 2024 – jobs that require in-demand skills but not always a bachelor's degree. Rometty has also empowered her teams to embrace social causes and public service at every level of the organization through volunteer opportunities, the IBM Corporate Service Corps, and impact grants. Under Rometty's leadership, IBM co-founded She Can STEM, a new Ad Council campaign designed to encourage young females to pursue their interests in STEM (science, technology, engineering and math), which launched in September 2018. Rometty also serves on the Council on Foreign Relations, Northwestern University's Board of Trustees and Memorial Sloan-Kettering Cancer Center's Board of Overseers and Board of Managers.
The event highlighted personal stories (and featured appearances) from people who have been personally impacted by Ad Council campaign issues, including:
Trevor Noah is the host of the Emmy and Peabody Award-winning "The Daily Show" on Comedy Central. "The Daily Show with Trevor Noah" recently received a 2018 Emmy Award Nomination for Outstanding Variety Talk Series. The show has also won a GLAAD Award for Outstanding Talk Episode and received nominations for a Writers Guild Award (Comedy/Variety Series), as well as two NAACP Image Awards for Outstanding Talk Series and Outstanding Host in a Talk or News/Information Show. Since Noah joined "The Daily Show with Jon Stewart" in 2014, he has won Best Host at the 2017 MTV Movie & TV Awards, as well as a Creative Arts Emmy Award for Outstanding Short Form Variety Series for his hosting role on "The Daily Show – Between The Scenes." Beyond his role as host of "The Daily Show," Noah is the award-winning author of the New York Times bestseller "Born a Crime" and is a stand-up comedian. Much of his work focuses on the story of his upbringing and remarkable career in post-apartheid South Africa.
Marjory Stoneman Douglass High School students from Parkland, Florida joined the evening to perform an original song, "Shine," written just days after the tragedy. The students are members of Shine MSD, a non-profit organization founded to raise relief funds for victims of the Parkland shooting and their families. The group was joined by students from Applause, a performing arts program in New York City. Written by two Marjory Stoneman Douglas High School drama students, Sawyer Garrity and Andrea Peña, the song "Shine" has evolved from a personal healing journey into an anthem that has been met with an overwhelming response from Parkland and around the world.
The Ad Council has been honoring corporate leaders for their contributions to public service since 1953. The Public Service Award Dinner is the organization's largest fundraising event. The event is annually ranked by BizBash as one of the top 100 events in New York City and as one of the top three advertising events of the year.
The Ad Council
The Ad Council is where creativity and causes converge at scale. A national non-profit organization, the Ad Council brings together the brightest minds in the marketing, media, advertising and tech industries to create change around the most critical social issues facing our country. The organization initiates, produces and activates 360-degree communications campaigns that improve the health, education, and safety of our nation and save lives. For a comprehensive review of the Ad Council's announcements and campaigns, please visit www.adcouncil.org and stay up to date on new social good content on Facebook, Twitter, Instagram and YouTube.
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