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How A Prank Company Hooked Shark Tank's Mark Cuban For $640K With An Empty Box.

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MINNEAPOLIS, Dec. 5, 2018 /PRNewswire/ -- On Sunday, December 2nd Minnesota based Prank-O appeared on ABC's "Shark Tank". They became the first entrepreneurs to pull a prank on the Sharks. Co-founders Ryan Walther (former Onion partner) and Arik Nordby (humble box salesman) first appeared as a fake company "RynArik" with a terrible line of products. Once Prank-O was revealed, Mark Cuban offered a deal for $640K in exchange for 25% of the company that sells empty boxes, known as Prank Packs.

Image of Prank-O co-founders courtesy of ABC.

Prank-O's mission is to make the act of gift giving an unforgettable experience. The Prank Pack empowers the gift givers to bring fun and laughter to any gifting occasion. Prank-O strives to bring goodwill back to the fine art of pranking.

What is a Prank Pack? According to Nordby, Prank Packs are "hilarious visual statements on consumerism". In other words, a Prank Pack is an empty gift box with a fake brand and product printed on the outside. Prank Packs are intended to confuse the person receiving the gift while hiding the real presents inside.

What is the future for Prank-O? The brand is determined to pursue their mission of creating memorable experiences. It hopes to continue to create new Prank Packs and cultivate a community of goodwill prankers. They want to remind folks that pranking should be fun and something that everyone can participate in.

You can purchase Prank Packs online at and Amazon. They're also available nationwide at retailers including Target, Walmart and Kohl's.

For more info contact:
Media Relations
Jenna Borrelli


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