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SOURCE HIROMI ASAI - MODE & CLASSIC LLC
New York fashion brand, HIROMI ASAI, presents 2019 Spring/Summer men's luxury collection "Eden" at Liberty Fairs Las Vegas on August 13-15, 2018, represented by Carlus Showroom. HIROMI ASAI introduces ultra-comfortable and stylish shirts and jackets made of finest Kimono cotton textile, Ise Momen, with traditional textile patterns, slowly woven by 100-year-old looms in Japan.
NEW YORK, Aug. 9, 2018 /PRNewswire/ -- New York Fashion Week participating fashion brand, HIROMI ASAI, unveiled 2019 spring/summer menswear collection at Pitti Uomo 94 in June, and Liberty Fairs New York in July, which got popularity with enthusiasm. Next this new menswear collection appears at Liberty Fairs Las Vegas. It is first time for HIROMI ASAI to present the men's collection in West Coast in the United States. The theme of the collection is "Eden", representing sophisticated ageless and borderless fashion with beauty and romance. Comfortable and well-tailored shirts and jackets were made of finest Kimono cotton textile, Ise Momen.
Ise Momen has more-than-350-year history, slowly woven by 100-year-old weaving machines in Mie, Japan, but now only one workshop survives. HIROMI ASAI asks this workshop to weave premium cotton textiles for the collection with unique but modern patterns. Because Ise Momen was originally used for Japanese summer cotton bathrobes, it efficiently absorbs sweat. It becomes softer and softer after hand-washing several times.
HIROMI ASAI designs 2019 spring/summer collection to make the best use of this premium cotton. The shirts and jackets are not only comfortable and functional, but also stylish and bold to form beautiful silhouette, suitable for business or casual occasions. HIROMI ASAI works together with Sanyo Industry Inc. and Fashion Kobo Kuroishi in Japan to elaborately manufacture the shirts and jackets with accurate pattern matching. In addition, a modelist, Takashi Nagano, at Sanyo Shokai works with HIROMI ASAI to complete pattern making for the collection.
Ms. Asai, a designer of HIROMI ASAI, said, "I have always been trying to revive the essence of Japanese Kimono for modern fashion. This time, the Kimono cotton textile, Ise Momen, revives through craftsmanship for shirts and jackets. Thanks to Carlus Showroom, we are proud to show tour new collection to the West Coast customers for the first time. Hope many people enjoy borderless fashion of new HIROMI ASAI collection, made of ageless Kimono textiles."
Brand Name: HIROMI ASAI
Exhibition Name: Liberty Fairs Las Vegas
Location: Sands Expo, Las Vegas, NV, USA
Booth No: 652, Quest Section at Carlus Showroom
Duration: August 13-15, 2018, 9am-6pm (9am-4pm on August 15)
ABOUT HIROMI ASAI
Hiromi Asai is a New York-based fashion designer. Hiromi Asai established New York based fashion brand, HIROMI ASAI, in 2016. HIROMI ASAI creates simple and sophisticated men's styles, all made by finest Japanese textiles, which are produced by traditional Kimono manufacturing techniques.
HIROMI ASAI first presented a womenswear collection on the runway at 2016 F/W New York Fashion Week. HIROMI ASAI expanded her collection to menswear and debuted the first menswear collection at Pitti Uomo in January 2017. HIROMI ASAI presented men's collection at Pitti Uomo in June, 2017 and at Capsule Show New York Men's in July, 2017 and February, 2018. HIROMI ASAI collections were covered by international media, including NBC News, Newsweek, AFP, and SOMA Magazine.
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