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SOURCE Stadiumred Group
A deal valued at more than $1 Million - New York-based Stadiumred Group, a marketing and communications holding company, has acquired Nashville-based Gyrosity Projects, a digital marketing agency, as well as a stake in Crosshair Music.
NEW YORK, July 11, 2018 /PRNewswire-PRWeb/ -- New York-based Stadiumred Group, a marketing and communications holding company, has acquired Nashville-based Gyrosity Projects, a digital marketing agency, as well as a stake in Crosshair Music, a music influencer marketing platform. Garrison Snell, the founder and CEO of both Gyrosity and Crosshair will be staying on after the acquisition to help lead the companies' future growth. This acquisition is the first by Stadiumred since announcing its plans to grow its overall agency holdings to better serve its wide range of clients.
CEO of the Stadiumred Group Claude Zdanow launched the Stadiumred Group's first Agency business, Stadiumred Life, in 2012. That agency continues to serve clients in the luxury lifestyle, entertainment, hospitality, business to business, finance, healthcare, food & beverage, and consumer products industries through global experiential, creative, public relations, and digital engagement platforms. "I've had the pleasure of working with Garrison for years and have relied on his expertise in digital advertising focused marketing campaigns, not to mention that his experience in marketing for the music industry is second to none," says Zdanow. "Music is in our blood and while we have done so much in music because of our history, as well as in the general digital advertising world, we really haven't scratched the surface of what Garrison and his team are doing. I could not be more excited to now combine our businesses and further strengthen our total service capabilities for all our clients."
Through years of groundbreaking digital marketing campaigns, Snell has built an impressive roster of clients in and around the entertainment industry including CeCe Winans, Kenny Loggins, Bad Company, as well as organizations like Mellow Mushroom, TEDxNashville and others. Both Gyrosity Projects and Crosshair Music clients will continue to be served by them, but they now will have access to the Stadiumred Group's network to leverage enhanced capabilities such as brand strategy, robust creative, experiential marketing and public relations services.
"I am beyond excited to join the Stadiumred Group family and amplify our capabilities in so many areas," Snell says. "With our combined resources, we can push what we were doing at Gyrosity to a whole new level, offering innovative services uniquely tailored to each client all within one family of brands. Stadiumred has built all of its businesses on the idea of being brand forward and they, like us, have a rich history in music. Now joining forces, we will be able to apply what has worked so well to a whole new group of clients. It is all very exciting."
About Stadiumred Group
The Stadiumred Group is a global marketing and communications holding company with a rich history that started in the music industry and evolved over nearly ten years. A history that has propelled Stadiumred Group to become a leader in growing businesses through its unique approach to marketing and building companies, across industries. Founded on an idea of what a brand should be, the Stadiumred Group was founded in 2007 and has offices across New York, Nashville, Los Angeles and Amsterdam. From the early days, of building a world-class recording studio facility when no one else believed it could be done, to today, when the group has grown far beyond the music industry and operates companies in marketing verticals, ranging from digital advertising to experiential marketing, and beyond. Always pushing boundaries, Stadiumred is about a passion for the arts, a love of life, quality service, innovation, fun and a sense of making a difference.
About Gyrosity Projects
Nashville-based Gyrosity Projects is a full-service digital marketing firm for clients in industries ranging from entertainment to healthcare. Founded in 2015 by Garrison Snell, Gyrosity offers social media, web design, digital advertising, content creation, analytics and supplemental business support services such digital customer service, warehousing, fulfillment and payment processing. Some of their clients include Mellow Mushroom, TEDxNashville, CeCe Winans, Kenny Loggins, ManukaMed and Tennessee-based aromatherapy diffuser MONQ.
About Crosshair Music
Crosshair is an influencer marketing platform giving independent artists access to social media influencers and curators to promote songs. Founded in 2017 by Garrison Snell and based in Nashville, this platform has promoted songs for over 500 artists, including Tim McGraw, Judah & The Lion, Martin Garrix, and Lil Dickey.
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