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Acorn International Offering High Quality Seafood Products to Chinese Consumers

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SOURCE Acorn International, Inc.

- Acorn Fresh Aims to Become a Brand Synonymous With Food Safety 

SHANGHAI, June 12, 2018 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company") today announced that it has begun offering high quality seafood to Chinese consumers through its newly established Acorn Fresh business.

Acorn Fresh is bringing safe, wild, and healthy premium seafood direct to consumers in a market where food safety and supply chain integrity remain significant problems. Acorn Fresh will be available on major and niche third-party e-commerce and digital media platforms in China, as well as Acorn's official websites and own proprietary platforms. 

Acorn Fresh's seafood products are primarily sourced from Iceland and feature single-frozen, sustainably caught wild seafood, through IS Seafood, a seafood wholesaler that provides seafood to some of China's leading hotels and restaurants. IS Seafood was co-founded in 2013 by Robert Roche, the executive chairman of Acorn International, who stated, "We are excited about this partnership. IS Seafood employs a network of industry-leading cold chain logistics specialists and uses state of the art processing and packaging techniques to deliver the finest, all-natural seafood." Acorn also separately engages one of China's leading cold-chain logistics operators with a reach that covers over 70% of China's population to deliver its products directly to consumers at a constant temperature of maximum minus 18 degrees Celsius.

"Food safety is a real problem in China and consumers are willing to pay a premium for high- quality products," said Mr. Jacob A. Fisch, Acorn's President and CEO. "Acorn Fresh is tackling the vast seafood market in China, which is expected to drive more than half of global seafood consumption growth over the next decade according to industry reports. Early indications are that Acorn Fresh is being very well received by Chinese consumers looking for safe and healthy sources of protein for their families."  

About Acorn International, Inc.

Co-founded in 1998 by Executive Chairman Robert Roche, Acorn is a marketing and branding company in China with a proven track record of developing, promoting and selling a diverse portfolio of proprietary-branded products, as well as well-established and promising new products from third parties. Its current business includes selling merchandise to consumers in China primarily through e-commerce and its outbound call center. For more information visit www.acorninternationalir.com.

Safe Harbor Statement                     

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "potential," and similar statements. Such statements are based on management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

Contact:

Acorn International, Inc.

Compass Investor Relations

Ms. Margaret Zhao

Ms. Elaine Ketchmere, CFA

Phone: +86-21-5151888

Phone: +1-310-528-3031

Email: Zhaoxiaojie@chinadrtv.com

Email: Eketchmere@compass-ir.com

www.acorninternationalir.com

www.compassinvestorrelations.com  

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