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SOURCE BBVA Compass
- Rising star Tyler Dial has been a bank brand ambassador since 2016 and is launching new music in March.
- Larger brand ambassador role comes on the brink of Dial's graduation with a business degree from the University of Texas at Austin in May.
- Dial's role in 2018 includes a growing number of brand ambassador appearances at bank events and a summer concert tour to a large range of bank markets.
- New agreement and Dial's new ventures embody bank's mission of creating opportunities.
HOUSTON, Feb. 12, 2018 /PRNewswire/ -- BBVA Compass today announced it will extend and expand its brand ambassador agreement with May 2018 Texas Longhorn graduate and rising country music singer Tyler Dial. The senior at the McCombs School of Business just finished recording the first EP for his second album project, this time recording in Nashville, Tenn. with new industry veterans by his side for production, instrumentation, background vocals and more.
The new Nashville-recorded tracks, scheduled for release this March, signal the launch of the soon-to-be Longhorn grad's full-time music career and the BBVA Compass/Creating Opportunities/Tyler Dial Summer 2018 Concert Tour, scheduled to stop at a large range of bank markets.
"We're pleased to continue our partnership with Tyler Dial, an inspirational young man completing his education with dreams and opportunity on the horizon," said BBVA Compass Chief Marketing and Digital Sales Officer Jennifer Dominiquini. "He embodies the BBVA Compass brand mission -- creating opportunities for himself in the pursuit of his dreams, and enabling people to act on similar opportunities for themselves and others. We are proud to be a part of his journey and excited to see his dedication and hard work pay off."
Dial has been a bank brand ambassador since 2016, and since then has teamed with BBVA Compass for multiple events and initiatives designed to bring the bank's brand mission to life. His expanded role will also include a larger number of appearances at BBVA Compass events in 2018 as the bank aims to focus on hyper-local market activations.
Tyler's first album featured the hit Damn Good Time on SiriusXM's The Highway Channel. The 2017 BBVA/Tyler Dial partnership reflected the company's brand mission and included participation in BBVA Compass' sponsorship of the Television Advocacy Awards in support of the Creative Coalition, their participation in 2017's professional football championship game via the BBVA Compass Live Bright Bash concert with Jake Owen and others, University of Alabama Football A-Game Celebrations, a Houston Rockets pre-season game announcement in Birmingham and singing the National Anthem at the Houston Dynamo's MLS season opener. Dial also represented BBVA Compass on a summer preview concert tour in key bank markets throughout California and Colorado.
"I'm honored to have the continued confidence and support of BBVA Compass, a global company supporting local communities and investing in individual dreams," said Tyler Dial. "I'm excited to expand my representation of the brand and to launch my full-time music career in BBVA markets across the U.S. later this summer."
Dates and details of the BBVA/Creating Opportunities/Tyler Dial Summer Concert Tour will be announced in the coming months.
To hear more great music and get updates from Tyler Dial, go to: www.tylerdial.com.
To learn more about BBVA Compass, visit: www.bbvacompass.com
About BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, it has leading franchises in South America and the Sunbelt Region of the United States; and it is also the leading shareholder in Garanti, Turkey's biggest bank for market capitalization. Its diversified business is focused on high-growth markets and it relies on technology as a key sustainable competitive advantage. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. More information about BBVA Group can be found at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates 649 branches, including 336 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). BBVA Compass has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 6th nationally in the total number of SBA loans originated in fiscal year 2017. Additional information about BBVA Compass can be at www.bbvacompass.com. For more BBVA Compass news, follow @BBVACompassNews on Twitter or visit newsroom.bbvacompass.com.
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